アートの値段はどうやって決まるのか?

How is the price of art determined?

"How is the price of art determined?"

This is one of the most common—and essential—questions every collector asks. For original, one-of-a-kind works, the value goes far beyond mere aesthetic beauty.

By looking at the artists curated by ART& DAY, let’s explore the three truths that define the value of contemporary art.

1. The Artist’s "Market Record"

The most objective indicator of value is an artist's history of recognition by prestigious institutions.

Take Matthew Rose, whose work is featured in our collection. His pieces are part of the permanent collection at the Museum of Modern Art (MoMA) in New York.

Being "collected by MoMA" means the work is recognized as part of art history, not just a passing trend. This institutional validation serves as a powerful foundation for the work's long-term value and cultural significance.

2. "Context" as a Narrative

In contemporary art, a piece is more than just a physical object; its "context" or story heavily influences its value.

  • The Legacy of Mail Art: Matthew Rose’s work is deeply rooted in the "Mail Art" movement—a historical artistic network that uses the postal system as a medium.

  • The Informel Lineage: The works of Alexandre Imai carry the spirit of "Art Informel," a movement championed by his father, Toshimitsu Imai. This connection to a major Japanese avant-garde movement provides a rich, historical depth to his contemporary expressions.

Owning a piece of art means owning a chapter of the artist’s narrative. This historical context is what makes art a meaningful asset.

3. "Physical Rarity" in a Digital Age

In an era where digital reproduction is effortless, the value of a physical "original" continues to rise.

The layering of paper in a collage, the bold brushstrokes of an oil painting, and the unique textures that evolve over time—these carry an energy that can never be replicated on a screen.

At ART& DAY, we focus on original works sourced directly from artists. The fact that "you are the only person in the world who owns this specific piece" provides both emotional fulfillment and financial security.


Conclusion: Value Grows with Your Life

Ultimately, the true value of art is found in how much it enriches your daily life. However, knowing that your intuition is backed by "proven records and historical context" allows you to build your collection with confidence.

Why not start your journey with a piece that resonates with your soul?

[Explore Matthew Rose Collection] 

[Explore Alexandre Imai Collection]

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